Four price tiers under one brand: production entry through Esplanade semi-custom. Independent buyer representation from Luke Allen (TREC #788149), builder-paid so you pay $0.
Known Austin communities: Headwaters (Dripping Springs), Esplanade at Rancho Sienna, Caliterra, Reserve at Tuscan Village, Travisso, Santa Rita Ranch, Sweetwater.
The lever that matters: Taylor Morrison production tier moves heavily on incentive stack: closing costs, rate buydown, design studio allowance. Esplanade tier moves on structural option credits + lot premium waivers.
Taylor Morrison homes below are ordered from entry-production through Esplanade and semi-custom. Floor plan series to recognize: Lantana and Verano on the production tier, Hudson in Esplanade, and the one-off semi-custom plans at Reserve and Caliterra.
+ 5 more Taylor Morrison active listings. Ask Luke for the full list.

Taylor Morrison Buyer Representation · TREC #788149 · 5.0 across 41 Google reviews
Luke knows which Taylor Morrison tier matches a given budget, which community within a tier fits a given commute, and what the on-site sales rep will and will not concede on the incentive stack. Representation is identical from the Headwaters production entry point through the Esplanade 55-plus communities.
Current count: 29 Taylor Morrison homes listed across all four tiers in the Austin metro, pulled fresh from the ACTRIS MLS. Luke Allen represents buyers at every active Taylor Morrison community.
Austin Taylor Morrison inventory sits across Headwaters (Dripping Springs), Esplanade at Rancho Sienna, Caliterra, Reserve at Tuscan Village, Travisso, Santa Rita Ranch, and Sweetwater. Each community has distinct floor plan sets.
Taylor Morrison runs multiple brands under one umbrella. Production tiers hit the $400K to $700K band. Esplanade is their 55+ active-adult brand, typically $500K to $900K. Semi-custom spans past $1M. Negotiation strategy differs by tier.
Yes. Across every Taylor Morrison tier in Austin, buyer representation is builder-paid from their marketing budget. The buyer pays nothing for independent representation.
Current Austin inventory spans roughly $400,000 to $1,200,000 depending on tier and community.
Taylor Morrison registration is handled at the first community visit. Luke completes it so representation is on record before any negotiation starts. Cost to the buyer: $0.